Sports Tech Feed

Meaningful (Commercial) Relationships. Or how to effectively sell tech to teams and leagues.

Let's get "phygital". Or why Apple may have finally cracked VR/AR in sports.

Esports in the Olympics. Or why "Esports" will never be in the Olympics.

Introducing the Fan Journey Model. Or why sports needs to enter the (strategic) matrix.

Participation vs. Consumption. Or why Pickleball makes John McEnroe want to throw up.

F%@K FANS. Or why the future of fan engagement is immersive.

Follow the money. Or how Open Source Intelligence is revealing opaque financial dealings in world football.

How to create your own sports league. The Top 10 most innovative companies in sports.

The game within an ad. Or how much football is really in a game of football.