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Esports is Dead. Or why the reports of Esports death are greatly exaggerated.
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Meaningful (Commercial) Relationships. Or how to effectively sell tech to teams and leagues.
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Let's get "phygital". Or why Apple may have finally cracked VR/AR in sports.
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Introducing the Fan Journey Model. Or why sports needs to enter the (strategic) matrix.
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Participation vs. Consumption. Or why Pickleball makes John McEnroe want to throw up.
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F%@K FANS. Or why the future of fan engagement is immersive.
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Follow the money. Or how Open Source Intelligence is revealing opaque financial dealings in world football.
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How to create your own sports league. The Top 10 most innovative companies in sports.
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The game within an ad. Or how much football is really in a game of football.
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Sports Tech Feed
Sports technology industry insights, news, and analysis. Brought to you by STWS.
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